Example case study
Example: Clear Path Chiropractic.
Turning first visits into full care plans.
An example clinic, not a real client. It's a kind of clinic we work with: new patients come in, book a visit or two and drift off long before their care plan is done. Here's what we'd set up: a new website, online booking, reminders and follow-up.
- New website
- Online booking
- Reminders and follow-up
24/7Online booking and rebooking (was phone only)
The problem
Plenty of new patients. Not enough follow-through.Plenty of new patients. Not enough follow‑through.
New patients aren't the problem. Keeping them is: at almost every step, from booking to the next visit, it was easy to drift off.
Example clinicOne location, two chiropractorsBefore
The plan
What we'd set up for your clinic
We'd rebuild how your clinic shows up online and how patients book, then set up follow-up that runs on its own.
Website
A website worth sticking with
A new clinic website that shows what makes your clinic different, with online booking built in. Built and kept up to date for you.
- A clear reason to pick your clinic
- Online booking on every page
- A page for every service
- Updates every month, done for you
Before: booking by phone onlyAfter: online booking on every page
Online booking
Booking without the phone call
Patients book, move and rebook visits online, day or night, and fill in their forms before they come. A reminder goes out before every visit.
- Online booking, day or night
- Intake and consent forms before the visit
- Reminders to confirm or reschedule
- HIPAA compliant patient texting
Before: a phone call for every changeAfter: online, day or night
Follow-up
Follow-up that runs on its own
Patients who miss a visit or stop booking hear from your clinic right away, and past patients get a win-back campaign. Nobody has to chase them.
- A text when a patient misses a visit
- A nudge to book the next visit
- Win-back campaigns for past patients
- A review request after every visit
Before: follow-up by handAfter: it runs on its own
What happens next
The first 90 days, step by step
We set it all up for you. Then it gets to work: patients find you on Google and AI search, past patients come back, and patients stay with you longer.
Week 1
We set it all up
Your brand and brand email, your patient list and past charts moved over, and tracking set up right everywhere. All done for you.
Day 14 · live
Live in 14 days
Your new website is live, every staff member is in the calendars, training is booked, and it all connects to the tech you already use.
Month 1
Found on Google and AI search
After the first month, organic visits start coming in from Google and AI search like ChatGPT.
Month 3 and on
Past patients come back
As it keeps going, win-back campaigns bring past patients back, and patients stay longer, so each one is worth more to your clinic.
Get a plan like this for your clinic
On a free 30-minute clinic audit call we look at how patients book, show up and come back at your clinic today, and show you what we'd set up. No contract, no setup fee, live in 14 days.
What clinics say
Mark T.Solo clinic 4 → 1monthly billsWe dropped four separate bills for one, and new patients book online now instead of calling.
Michelle A.New clinic 2 weeksfrom first call to runningWe opened this year and had our website, booking and ads running two weeks after the first call.
Sean R.Group clinic Right awaymissed calls texted backMissed calls used to mean lost patients. Now they get a text back right away and most of them book.
Dana K.Family clinic 5 → 1apps at the front deskOur front desk used to juggle five apps. Now every text, email and DM lands in one inbox.
Arjun M.Sports clinic No voicemailwhile we treatWhen we're busy with patients, the AI receptionist picks up, so calls stop going to voicemail.
Nicole L.Two-doctor clinic 1 personto text or callOne person to text when we need something, and a plain-English report every month.
Good to know
Questions about rebooking and follow-up
What clinics ask about keeping patients on track. Search for a word, or open the one you're wondering about.
5 questions
Is the clinic in this example real?
No. It's an example of a kind of clinic we work with, and what we'd set up for it.
How does online rebooking work?
Patients book their next visit online, day or night, without calling the front desk. A text reminder goes out before every visit, and they can confirm or reschedule right from it. Patient texting is HIPAA compliant.
What happens when a patient misses a visit?
They hear from the clinic by text right away, so nobody at the front desk has to chase them. Patients who stop booking get win-back texts too, and every text is HIPAA compliant.
Can my front desk change the follow-up texts?
Yes. We set up the campaigns and train your team, and your front desk can edit or pause any of them. We also review them every month and rewrite the ones that fall short.
How would we know if it's working?
You get a live dashboard and a plain-English report every month on calls, bookings and reviews, compared with the month before. Your account manager walks you through it.
Popular searches
Can't find yours?
Bring it to a free 30-minute call, on video or phone. Shawn will answer it for your clinic.
Shawn SaundersAccount manager
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